UPDATE: Thanks to YOUR clicks, CALM has *WON* the poll to receive the proceeds from the Cage Against The Machine campaign with over 1,000 votes! Thank you! You have no idea what it means to us and to CALM to win this competition.
Some of you will have seen yesterday’s Facebook post asking friends of Missing Parsons to vote for a charity called CALM, in a poll to win the proceeds of the Cage Against The Machine campaign this Christmas. Some of you – especially friends in America – might need a little extra information on both. We’ll to make this as short and painless as possible, in the hope that you’ll do one *tiny* thing for CALM at the end of it.
First, some background. In the UK, the coveted ‘Christmas number one’ – that is, the pop single which sits proudly atop the hit parade on Christmas Day – is a very big deal. We Brits get tremendously – you might even say uncharacteristically – excited about pop songs with festive lyrics concerning mistletoe, reindeers or famine in Africa, especially if they have jingle bells jingling all the way through. When the Christmas chart is announced on the Sunday before Santa arrives, we settle in by the radio with a mince pie and a glass of mulled wine, and wait with baited breath to find out what this year’s number-one-of-number-ones will be. We don’t even care if it’s Fairytale of New York every year – it’s just part of what makes Christmas Christmas.
Or rather it used to be, until one day a few sorry years ago when Christmas was taken away from us, apparently forever, by an evil dictator by the name of Simon Cowell (you might have heard of him). Simon stole Christmas and refused to give it back. He was laughing while he did it. Yes, LAUGHING.
Every year, as the Machiavellian mastermind behind The X Factor and Pop Idol (yes, I’m afraid it’s us – actually no, it’s Simon – you have to blame for American Idol), he releases a single by the winner of his tawdry little talent show and, entranced by his evil eye and shiny teeth, the British public goes out in droves to buy it. No mistletoe, no reindeers, nothing.
Then last year we fought back. A dedicated band of refuseniks stood up and said: ‘Fuck you Simon, we won’t do what you tell us‘. With the help of a well coordinated Facebook campaign, these brave insurgents pushed Rage Against The Machine‘s Killing In The Name to the Christmas number one slot, halting X Factor winner Joe McElderry’s The Climb just short of the summit. No jingle bells admittedly, just the clanging chimes of doom for the Idol monopoly. This year’s campaign – Cage Against The Machine – aims once more to deliver a decisive and festive fist to that smug face of his, with the help of John Cage’s silent masterpiece 4.33.
Now for the serious bit. CALM, a charity very close to our hearts (you’ll see their website printed in the back of the book), stands for the Campaign Against Living Miserably. It is a unique organisation aimed at reducing the suicide rate among young men, created in response to the disturbing and little known statistic – reflected around the world – that if you are male and aged 15 to 35, you are more likely to die by taking your own life than by any other means. That’s right, if you’re young and male you are more likely to die from suicide than from a road accident, drugs, disease, violent crime, anything. Take a moment for that fact to detonate in your brain, and while you do, watch this powerful poem by Mat Lloyd which says everything about why this problem exists:
Men don’t talk about their problems. They should. CALM helps them to do this. So here’s what we’re asking you to do. CALM is one of five charities in the running to receive the proceeds from this year’s Christmas number one campaign. Please, please, please would you go to the Cage Against The Machine site, select CALM on the left-hand side and then click ‘vote’. That’s it. (All five charities are doing excellent work, we just happen to know because we work with them that CALM are fine people working for next to nothing with next to no funding, tackling a hugely important but little known issue. Hope you agree.)
One last thing. If you think this is something worth shouting about, please click Like or Tweet (or both) underneath this post to share it with your friends. Many thanks.
Chris & Joe
Missing Parsons