This is the Social in London, where we launched Live Fast, Die Young last night. Cool, centrally located, empty. The worry was that it would stay that way all evening. Then, barely half a pint of strong Dutch lager later, the place was teeming with all of our favourite people – many of them clutching a copy of the book, just purchased from the sales stand strategically placed by the door.

But the prospect of writing more than four sentences is too awful to contemplate in our current state, so here’s a little video of proceedings instead. If you entered the competition to win a signed copy of the book, watch to find out if you’re a winner!

Commiserations to our valiant losers, winky smiley emoticon. It just remains to say a huge THANK YOU to everyone who came, bought the book or both. The warm glow this morning remains undiminished by heroic hangovers. We’ll post some photos on the Facebook page soon enough, but the effort just of writing three paragraphs has caused something of a bastard behind the eyes. Please be patient – and talk in a whisper – until we do. Thanks, as always, from Missing Parsons.

Soppy Postscript – 14th May

Now that the fuzzy head has cleared, a fuzziness of a quite different and very welcome kind remains. A word or two then about pride.

Several people – dozens in fact – told us how proud they were on Tuesday night. Which of course is a lovely, lovely thing. Since the launch I’ve received emails and texts saying the same. This is also lovely; it almost goes without saying that it’s a wonderful feeling when friends and family express pride in you.

But what has struck me most – the thing that I had never really considered before – is that telling someone you’re proud of them assumes a certain closeness to your proudee – a licence issued only to a very exclusive circle of people in your club. In short, it presupposes you have earned the right to tell them that. Try telling a passing acquaintance – your mechanic for instance – how proud you are of his community service efforts and, unless he happens to be your best friend or brother, he’ll probably smile nervously and announce that the cracked sump he’s been working on really isn’t going to fix itself.

All of which is a very round about way of saying that the book launch was a wonderful reminder of the depth and number of friendships in my life. And that too is a lovely thing.

I did warn you it was soppy.