Commercial Bondage
“If anyone here is in advertising or marketing, kill yourself.” Bill Hicks
Much as we agree with Bill on many things, if you do work in advertising or marketing – or you happen to have a brain for creative commercial tie-ups – please don’t blow your brains out just yet. Put them to good use – you might just be able to help us. We’ve been offered the chance of placing a Live Fast, Die Young extract and competition with an in-store magazine for the UK’s largest menswear chain, the venerable and venerated purveyor of low-slung trousers, vigorously patterned cardigans and fluorescent sweatbands that is Topman. Our Wonderful Publisher™ is approaching relevant companies about stumping up a super cool competition prize.
You know the kind of thing: we ask Jack Links, official suppliers of Missing Parsons road food, to offer up a year’s supply of Turkey Jerky to anyone who can name a type of poultry beginning with T, or prove themselves otherwise fit to complete a task so insultingly easy that lots of people will enter and stupid people won’t feel excluded. We need your help brainstorming a list of ‘creative partnerships’.
We think we’ve considered most of the really obvious ones – Chrysler cars because we drove a Sebring, Best Western because we stayed in their fine motels, and so on – but we think the ‘wisdom of the crowd’ might either (a) pick up any that we’ve missed, or (b) dream up something infinitely more creative than our own tiny brains can muster. (Joe suggested Glaxo Smith Kline, official providers of Missing Parsons emergency herpes remedies, which gives you an idea of why we need the help.)
If you’ve read the book or need an excuse to reacquaint yourself with it, we would be very grateful for your suggestions. Likewise if you can’t be bothered to (re)read the book but work for a large, profligate multinational looking to invest goods or services by way of entry into the cash-rich, time-rich and increasingly colourful young male market, we would be very interested in hearing from you. Leave a comment below or, if you arrived here from Facebook or Twitter, feel free to drop us a line there.
Many thanks in advance for your ideas, loot, cash or custom.
Missing Parsons
Some background, for any companies wanting to get involved: Live Fast, Die Young is a book about music and travel. Music companies – record labels, radio or TV stations and so on – might consider offering gig tickets or music. Travel companies could provide flights, holidays etc. A genuine opportunity to place your product or service on the counter of every Topman store in the UK.
There, we did it. Now let’s all watch this so we can feel better about ourselves:




















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